No fear of cyber attacks! Elden Ring DLC still helps Kadokawa's sales increase
Recently, Kadokawa Group announced its consolidated financial report for the first quarter of this fiscal year. Although it suffered a serious cyber attack in June, resulting in a loss of approximately 2 billion yen, it benefited from "Elden Ring: Shadow of the Golden Tree" Despite the huge success, the company's gaming business still achieved significant growth.
According to Japanese media Automaton, the cyberattack caused serious damage to Kadokawa's services and resulted in a large amount of data leakage. The financial report pointed out that these losses included compensation paid to Niconico creators and related expenses for investigation and recovery. Although the full details of the losses were not disclosed in detail, the cyberattack caused Kadokawa's net profit to drop by 10.1%.
However, even in the face of these challenges, Kadokawa Group's net sales still achieved significant growth, with ordinary profits increasing by 84.6% year-on-year. Among them, the game business has become the main driver of growth, with a significant year-on-year increase of 80.2%, reaching sales of approximately 7.744 billion yen.
The financial report specifically mentioned that the strong sales of "Elden Ring: Shadows of the Golden Tree" in Japan and the continued growth in sales of "Elden Ring" were important factors driving this growth. It is worth noting that the growth mentioned in the financial report only covers the sales data of "Shadows of the Golden Tree" in the first ten days after its release. According to previous reports, this DLC sold 5 million copies in the first three days after its release.
Although Kadokawa has not released specific sales figures for Shadows of the Golden Tree, it's clear that it has achieved very impressive results in a short period of time. Considering the huge success of Elden Ring when it was first released, this result is impressive but not unexpected.
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