“To market a show that is about privacy… just genius”: ‘Severance’ Season 2 is Bringing Back Old School Hype With Grand Central Station Move

It is always a busy day at the Grand Central Station, but this Tuesday in particular might have been a bit overwhelming for some commuters as the cast of Severance created a bit of a spectacle in the area, inviting onlookers to take a peek at what’s going on.

This is evidently a promotional stunt from the team in honor of the series’ upcoming sequel, with some of the cast members surprising the public by taking over the glass cube that looked like their workspace at Lumon Industries.

Severance team’s marketing for Season 2 impressed fans

The cast of Severance took about two and a half hours performing as their characters amid the busy space of Grand Central Station, amusing fans and bystanders alike. This unique yet old-fashioned way of promoting their show proves that creativity is not yet dead in Hollywood.

Several people took out their phones and recorded the cast as they went about their performance, pretending they were working in their respective office and simply ignoring the crowd of people watching them.

Netizens shared their two cents on the series’ way of hyping up the upcoming season, and many thought this trick was genius. Read their tweets below:

i actually have a crazy amount of thoughts about the severance actors playing their characters in a public glass box with fans everywhere filming, to market a show that is about privacy, identity, and what it means to be a person under constant surveillance. just genius pic.twitter.com/S2szgWTAD6

— nell (@lesIiebens) January 15, 2025

performance art for marketing. television is so back. https://t.co/1fFrn0U8G0

— jay (@kendallhosseini) January 14, 2025

this is levels of marketing we have never seen before for television and it’s coming from single worst advertisers apple inc whoaa bullying works https://t.co/kivlzj2tBw

— 🍍francesca🍍 (@francescaaahhhh) January 14, 2025

imagine running late for your train and you’re like “sorry, i had to watch mark s from severance use a carpet sweeper!” pic.twitter.com/E11ABDTOL7

— mich✰ (@cinemichh) January 15, 2025

#severance MY favourite workplace romance pic.twitter.com/w5ILz1rIrs

— pirulinpinpina! (@nozizwe2017) January 15, 2025

With the rise of social media as a tool for marketing, the Severance team chose to do it the traditional way — and there’s no better way to promote your project than being close to your target audience!

Ben Stiller talks about the difficulties of making Severance

The first season of Severance debuted in 2022, and there was indeed a long delay between the first installment and the sequel. Apart from the strikes that affected several productions in Hollywood, the creative process also faced a lot of obstacles.

Ben Stiller, director and producer of the series, revealed via The New York Times that they went through a lot of patches, but with everyone’s cooperation, they managed to make Season 2 a reality. “I think it all came out of everybody wanting something to be as good as it could be,” he stated.

The show has an incredibly intriguing premise that hooked the audience from the start. For those who aren’t familiar, it follows a group of workers agreeing to the “severance program” where personal memories are separated from work memories, thus staying at home gives no recollection of work stuff and vice versa.

The psychological thriller series is highly rated on Rotten Tomatoes, with a current score of 95% rating, proving its ingenious storyline.

Severance Season 2 arrives on Apple TV+ this January 17.

This post belongs to FandomWire and first appeared on FandomWire