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Take-Two CEO confirms GTA 6 release date will remain a closely guarded secretGrand Theft Auto 6 is easily one of the most exciting things happening in the video games industry this year, rivaled only by the imminent …
The post Take-Two CEO confirms GTA 6 release date will remain a closely guarded secret appeared first on BGR .
Mar 31
Take-Two CEO On GTA 6 Release Date: ‘We Want To Maintain The Anticipation And The Excitement’
In a video interview with Bloomberg last Friday, Take-Two CEO Strauss Zelnick discussed, among other topics, Grand Theft Auto VI . Although he, unsurprisingly, doesn’t spill the beans on the release date, Zelnick provided some insight into Take-Two and Rockstar’s reasoning for keeping fans waiting.
At the end of the interview, Zelnick was asked the million-dollar question: when is GTA VI launching and why is Take-Two/Rockstar keeping it such a big secret? Zelnick responded:
“The anticipation for that title may be the greatest anticipation I’ve ever seen for an entertainment property. And I’ve been around the block a few times, and I’ve been in every entertainment business there is. We want to maintain the anticipation and the excitement. And we do have competitors who will describe their release schedule for years in advance, and we’ve found that the better thing to do is to provide marketing materials relatively close to the release window in order to create that excitement, on the one hand, and balance the excitement on that anticipation. And we don’t always get it exactly right, but that’s what we’re trying to do.”
Earlier in the interview, Zelnick was asked to explain the 12-year wait between GTA V, released in 2013, and GTA VI, providing additional context for Rockstar’s release cadence:
“Well, there are really two reasons,” says Zelnick. “We set an intention to rest our intellectual properties. So some of our competitors come to market very regularly, maybe even annually, with their titles. We only annualize our sports entertainment titles. For our non-sports titles, we think you need to create enormous anticipation, on the one hand. And of course on the other hand, it takes a long time to develop these big robust experiences.
Rockstar Games seeks perfection in what they do, and perfection’s a pretty high bar. It takes a long time. And the reflection of that approach is in the success of Grand Theft Auto V, which has actually excelled in three console generations, which is extraordinary…so think of the high bar that that creates for us, of course, but much more so for the consumer.”
Grand Theft Auto VI was announced in December 2023. Set in a modern-day Vice City (which is modeled after Miami and South Florida), it appears to star two protagonists, including the series' first female lead, although Rockstar has not yet divulged details on these characters or their relationship with each other. The reveal trailer became a massive success, garnering over 100 million views in just a few days and setting a YouTube record for most views within a 24-hour period.
Grand Theft Auto VI is slated to release sometime this year on consoles. A PC version has yet to be confirmed, though if it does launch on the platform, it will likely arrive later . For more on the game, you can watch Game Informer ’s resident Floridians provide a humorous play-by-play analysis of the reveal trailer.
Mar 31
Grand Theft Auto VI Doesn’t Have A Firm Release Date Yet As Take-Two Wants To Maintain AnticipationTake-Two boss Strauss Zelnick has said that GTA 6 doesn't have a release date yet as it wants to continue building anticipation for the title.
The post Grand Theft Auto VI Doesn’t Have A Firm Release Date Yet As Take-Two Wants To Maintain Anticipation appeared first on PlayStation Universe .
Mar 31
Developers Preparing “to win players back” Once the GTA 6 Excitement Has Died Down Is a Bigger Yet An Unavoidable Problem
There’s no shame in admitting GTA 6 is not only the biggest release of the year, but of the whole decade, as it finally comes out after 12 years of hype. The mere confirmation of the game’s existence after the trailer last year has already changed the industry dynamics, and god knows how other studios […]
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Mar 26
Grand Theft Auto 6’s Release Might Lead to Developers and Publishers Delaying Their GamesDevelopers and publishers are reportedly finding the fact that GTA 6 doesn't yet have a release date stressful for their own games.
Mar 26
GTA 6—Everything You Need To Know So Far (And What To Expect)As fans eagerly await GTA 6's release, here's a comprehensive look at everything we know so far.
Mar 25
GTA 6 Map Mod Takedown By Take-Two - IGN Daily FixIn today's Daily Fix:Take-Two, the owners of the Grand Theft Auto franchise, have issued a take-down of another fan-made mod. YouTuber Dark Space has posted a video explaining what happened with his mod that put what he believed to be an accurate GTA 6 map into GTA 5. Dark Space argues that such moves hurt Take-Two's relationship with the community, the same community that makes its games popular in the first place. In other news, there's a not-zero percent chance that the popular online game Palworld makes its way to the Nintendo Switch 2, given the system is powerful enough to run it. That might be a little weird, considering developer Pocket Pair is involved in a lawsuit with Nintendo. And finally, MachineGames' Indiana Jones and the Great Circle finally has a PS5 release date.
Mar 24
GTA 6 Map in GTA 5 Mod Suffers Inevitable Take-Two Takedown, Creator Believes It Was 'Probably a Little Too Accurate' and 'Could Have Ruined the Surprise'The modder who released a playable recreation of the GTA 6 map in GTA 5 has ceased all work on the project after being hit by a takedown from Take–Two. He explained why he thinks the Rockstar owner went after him.
Mar 24
“Some companies are going to tank”: We Got Impending Financial Doom Before GTA 6, Multiple Gaming Companies May be Now Under the Sole Mercy of Rockstar
The ripple effects of a delay in the release of GTA 6 will not be limited to just Rockstar Games but will have a deeper impact on the gaming industry as a whole, including some of the other developers as well, who all are waiting for a release window for their games since they do […]
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Mar 23
Former GTA 6 Dev Highlights a Major Open World Problem That Even Assassin’s Creed Shadows Is a Victim Of
It’s fair to say that Grand Theft Auto 6 (GTA 6) is one of the most anticipated games of the decade. Developer Rockstar Games gave the player base its first look at the game back in December 2023. While it’s been 455 days since any major news on the game, fans are still excited. Just […]
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Mar 22
“I’m certain some companies are going to tank”: Rockstar Delaying GTA 6 Could Force Multiple Studios to Shut Down
You’re a game developer, sitting at your desk, staring at a giant whiteboard filled with potential release dates for your upcoming game. You’re trying to be strategic, avoiding the colossal tidal waves of major releases that could drown your sales. Suddenly, a dark cloud looms over your plans, Rockstar Games. The studio that has a […]
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Mar 22
GTA 6 Will “definitely sell millions of copies” but It May Not Stifle Other Games Because “the industry is matured enough”
While the entire gaming world holds its collective breath for GTA 6, one PlayStation executive thinks the industry might be overreacting to Rockstar’s upcoming juggernaut. As developers scramble to avoid the game’s Fall 2025 release window like it’s radioactive, there’s a refreshing counterpoint emerging from an unexpected source. It’s been over 15 months since that record-breaking […]
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Mar 19
Could GTA 6 Introduce a New In-Game Card Game Experience?Most modern-day gamers are oblivious to the history of the Grand Theft Auto franchise, as we are sure that for most GTA Online players, the series either began with the fourth or fifth addition. Some may also remember San Andreas and Vice City, but not many can recall playing the original GTA, which came out […]
The post Could GTA 6 Introduce a New In-Game Card Game Experience? appeared first on VGLeaks 3.0 .
Mar 18
Pokemon Legends: Z-A Director Was Previously CG Director on Pokemon Legends: ArceusPokemon Legends: Z-A won a Famitsu award for being the most anticipated game in 2025 over titles like GTA 6 and Death Stranding 2.
Mar 17
The price of GTA 6 has leaked, the price leaked “no more”The price of GTA 6 has leaked: Grand Theft Auto 6, one of the most anticipated productions among the new generation games, can be available at a higher price than predicted.
Mar 17
GTA 6 price just leaked, and you’re not going to like itThe Nintendo Switch 2 might be the talk of the town ahead of the official launch event, but the next-gen handheld isn’t the only major …
The post GTA 6 price just leaked, and you’re not going to like it appeared first on BGR .
Mar 12
Just Like Destiny 2 and Valorant, Rockstar Begins Cracking Down on Cheat Makers While Gearing up for GTA 6 Launch
If you thought Rockstar was just busy perfecting every palm tree and puddle reflection in GTA 6, think again. The gaming giant is out here cleaning up the lawless digital streets of GTA Online, Wild West-style. Their latest move? Slapping a lawsuit on PlayerAuctions, a company that facilitates the sale of in-game currency, modded accounts, […]
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Mar 10
The Chickens Have Come Home to Roast: GTA 6 to Reportedly Have an “Unheard of price point” by Doing Exactly How Activision Butchered Call of Duty
Grand Theft Auto 6 (GTA 6) will easily be the biggest game release of 2025 if it actually comes out this year. But the recent speculation in the industry is that it might also come with an equally massive price tag. We’ve all heard the $100 rumors, and a new report from an industry analyst […]
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Mar 10
GTA 6 waiting here: History for the second trailer has emerged!The excitement for the new game of Rockstar Games' record -breaking GTA series is increasing. The company, which has been silent since December 2023, continues its development process in secrecy. Although the official details are still quite limited, leaks about the game ...
Mar 10
Very valuable explanation about when the second trailer of GTA 6 will be released!GTA 6's second unknown trailer to release a statement about when to release. Compared to information based on individuals, the highly anticipated trailer will be published very soon.
Mar 10
GTA 6An untitled Grand Theft Auto game is in development by Rockstar Games. It is due to be the eighth main Grand Theft Auto game, following Grand Theft Auto V, and the sixteenth instalment overall.
