“This has been true for like 20 years”: Don’t Expect Rockstar Games to Change Their Strategy as CEO Drops ‘GTA 6’ Truth Bomb That’s Hard to Argue With

Grand Theft Auto 6 (GTA 6) is easily one of the most awaited of not the most awaited games ever in history. But it seems that Rockstar Games is in no hurry to curb our anticipation. According to Strauss Zelnick, CEO of Take-Two Interactive, the parent company of Rockstar, the upcoming installment will be “breathtaking” and “worth waiting for.”

Rockstar has set trends and has been responsible for bringing in hundreds of thousands of people into gaming over the last two decades. The studio’s strategy and philosophy of taking its time to innovate has been the bedrock of its success. But will this be true again with GTA 6?

Rockstar Games’ track record sets high expectations for GTA 6

Strauss Zelnick’s recent statements in an interview with Connor Mather explain why Rockstar’s approach is unique in an industry where other studios don’t do things the same way. Unlike its competitors, Take-Two doesn’t rush annual updates for its flagship franchises like GTA or Red Dead Redemption. According to Zelnick, this is why Rockstar’s games are extraordinary.

We think that the combination of investing heavily in the creative aspects of what we do and also letting the audiences anticipate a release, sometimes for a long time, is why our intellectual properties have proven to be so durable.

This model has worked exceptionally well for the studio. The franchise has grown in popularity and gotten better and better over time with Grand Theft Auto V becoming one of the best-selling games of all time. Zelnick noted that every new entry in the series has outperformed its predecessor, a rarity in the gaming industry. Except maybe GTA IV, that game is the goat.

Unlike many of our competitors, every one of our releases inside a franchise has done better than the prior release this has been true for like 20 years and in most instances that isn’t the case in the video game business. We really focus on presenting something to the audience that they just haven’t seen before.

Because of this, Zelnick is confident that GTA 6 will be “extraordinary and worth waiting for.” It’s hard to be as optimistic as fans though since we’ve gotten zero details about the game since the release of its first trailer in December 2023.

As Zelnick noted, Rockstar’s marketing strategy often involves prolonged periods of silence so that fans can get more excited. But it might also backfire this time as fans speculate that the lack of a follow-up trailer might hint at an upcoming delay or some other bad news. We’ll have to wait and see though.

The wait for a second trailer has gotten everyone on edge

This waiting period has become a unique cultural phenomenon. Fans are dissecting every piece of news, analyzing clues that aren’t even there, and theorizing about the game’s features. This ongoing cultural event is similar to the pre-release hype of other major titles like Elden Ring, where FromSoftware’s silence only made fans more excited.

One reason Rockstar’s games resonate so deeply is their ability to blend immersive storytelling with cutting-edge technology. Just think of how detailed the world of Red Dead Redemption 2 is. Each installment of the Grand Theft Auto series has also pushed the envelope, from the revolutionary 3D sandbox of GTA 3 to the massive, interconnected world of GTA 5.

With GTA 6, fans are hoping for an even more ambitious leap forward We hope to see Vice City again with lessons learned from games like RDR 2 that redefine the open-world genre. Rockstar’s track record suggests they are more than capable of meeting these high expectations.

What are your expectations from Rockstar with GTA 6? Let us know your thoughts!

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